You may have heard the FDA recently banned Red Dye #3.
Turns out it's been banned in Europe since 1994, which forced their food industry to switch to plant-based colorants instead of mixing them with petrol.
Worst of all, the FDA knew about the cancer risks since 1990—that's when they banned it from cosmetics. Yet somehow, they kept allowing it in our food for another 35 years.
It got me wondering...
I was hoping to uncover a huge conspiracy involving "big food" and "big pharma."
The answer turned out to be much simpler:
Profits.
While I'm not naive enough to think there aren't other interests at play, sometimes the obvious answer is the most accurate one.
Producing vegetable colorants is just more expensive than their petroleum-based counterparts.
In the online marketing industry, marketers and copywriters are choosing cheap, artificial solutions over quality—producing copy that's just as harmful for your business as Red Dye #3 is for humans.
Artificial Intelligence has become their petroleum-based shortcut, letting them mass produce unlimited blogs, tweets, sales letters, ads—all for a mere $20 a month.
Soon enough, your authentic brand voice disappears, replaced by the same AI-generated slop your competitors are putting out there.
And just as with our artificial food coloring, it may take a while for you to notice its harmful effects.
It's a quiet poison that's going to erode your clients' trust and kill your conversions over days, months, and years.
One day, you'll realize your business is stuck, indistinguishable from everyone else, and by then it's too late.
If you want to stop this slow decline, and replace your artificial marketing with the authentic organic kind...
Let's talk.
Best,
Daniel